In three to four years, I realise an exit is a great strategy, it's something that makes sense and for everyone involved, and I’m gonna do it. Given he's building a competitor to a Microsoft product, could he sell once more to the Redmond giant? Of course, I was happy about the financial outcome of an exit, but I also kind of felt like I failed personally with what I wanted to accomplish. "My goal as a German founder is to build something like Atlassian and Slack and Zoom in Berlin," Reber said. He added that he and other Wunderlist staffers had been "sad" to leave the product, and that he still provides technical advice on the new To-Do app, which hasn't been as well received among users. "I'm not mad about it - if I asked myself whether I'd fund myself inside an organisation, I would say no." I tried to build a product inside the organisation, but I didn't get funding. But in Berlin, nothing was in place, so I felt very alone and disconnected.
If I had been in Redmond, it would have been no problem at all. but I think Microsoft didn't have the processes in place to handle a product founder in Berlin. He said: "I explored a few ideas, even other acquisitions. He agreed with internal executives to try and build something else entirely new, but inside Microsoft. "I realised that I'm not a project manager, I'm not someone who can lead a project inside a huge organisation, it's not my core strength," said Reber. Trying to integrate Wunderlist was "really challenging," so the team decided to build something new, called To-Do.
He won't confirm the price tag, but said he had always aspired to build a globally successful company, such as Slack.Īfter joining Microsoft, Reber said, he had worked on integrating Wunderlist into Microsoft's services, such as Outlook and Office. Reber is wistful when he talks about selling Wunderlist to Microsoft.
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